LIGHT FRUIT PUREES FOR A NEW GENERATION OF DRINKS
The new MIXER LIGHT range is not a simple variation of our existing products but it’s a concrete response to a new generation of drinking habits.
This line was developed for a growing segment of conscious consumers and, more importantly, for professionals who want to lead this change: bartenders, hotels, restaurants, and chains looking to offer a modern, functional and well-positioned alternative.
We’ve worked hard to achieve the right balance: 50% less sugar and calories compared to our classic fruit purée line, while maintaining the full aroma, texture and ease of use that Mixer is known for.
Plus, the use of natural flavourings and colourings gives you an additional argument for positioning the product as more transparent, clean, and aligned with evolving consumer expectations.
The project is also built around sustainability: the lighter Speed Bottle, FSC®-certified Apple Touch label, and streamlined packaging ensure coherence with today’s standards for environmental impact and traceability.
And importantly: Mixer Light is not designed to replace our fruit purées concentrated 100%.
Classic purées remain the best solution for frozen cocktails, tiki drinks, slushie, and rich, structured recipes.
Mixer Light is instead a new tool for lighter, low-calorie, modern-style drinks with less sugar, but no compromise on flavour.
In summary:
✔️ 50% less sugar and calories vs. Mixer classic line
✔️ Natural flavourings and colourings
✔️ Excellent aromatic performance, even in low-ABV or alcohol-free drinks
✔️ Great for food applications (ice cream, panna cotta, fresh desserts)
✔️ Low drink cost, high perceived value
✔️ Sustainable packaging: reduced plastic Speed Bottle + FSC® label
Here is a quick comparison of calories per 3 cl dose vs. the main competitors:
| Product | Kcal per dose (3 cl) | Mixer Light (3 cl) | Reduction % |
|---|---|---|---|
| COMPETITOR A | 120 kcal | 36 kcal | −70% |
| COMPETITOR B | 105 kcal | 36 kcal | −66% |
| COMPETITOR C | 81 kcal | 36 kcal | −56% |
| Mixer Fruit Purée | 74 kcal | 36 kcal | −51% |
Mixer Light offers up to 70% fewer calories compared to other products currently on the market — a strong selling point for customers who care about wellness, transparency and nutritional value.
When to recommend Mixer Light:
• In wellness-oriented venues, hotels, kiosks, wine bars
• For menus with mocktails, low-alcohol drinks or light aperitifs
• When customers request lighter, more natural alternatives
• For dessert toppings and fresh applications in food service
Mixer 100% fruit purée remains the best tool for intense, complex, full-flavour cocktails.
Mixer Light is not an alternative — it’s a complementary solution.
Two tools for two different needs, to help you offer more choice and capture more opportunities.
👉 Mixer Light is now available in the following flavours: Strawberry, Mango, Forest Fruits, and Passion Fruit.
